Gen Z

The success of cold RTD beverages can be attributed to their blend of convenience, variety, and aesthetic appeal. As consumers continue to seek out quick, tasty, and visually appealing drink options, the popularity of these beverages is likely to continue to rise.

From mocktails, to pressed juices, to probiotic soda alternatives, we’ve seen a shift in trending beverages throughout the years. One drink in particular has taken the food and beverage market by storm– Cold Brew coffee.

Cold brew coffee has taken the beverage world by storm, gaining remarkable popularity in office spaces and workplaces around the globe. This innovative brewing method has captivated the taste buds of coffee lovers, offering a refreshing and flavorful alternative to traditional hot coffee. However, cold brew isn’t just limited to the early mornings or the mid-day lulls of the workplace. With the summer heat kicking up a notch along with its rising prominence, it's essential to understand the concept of cold brew coffee, the reasons behind its widespread appeal in various environments, and how to maximize its versatility.