The Competition for New Talent Becomes Fierce

I recently saw an article in the Wall Street Journal that described different strategies employers were using to “woo” soon-to-be-college-grads at campus career fairs. At Baylor University’s professional meet-and-greet, students ate hors d’oeuvres listening to companies’ elevator pitches. “Tesla Inc. parked vehicles near Baylor’s library for several hours in advance of an information session on campus,” the Wall Street Journal reported. In other words, post-Covid hiring practices require more than brand-recognition to bring in skilled staff.

Students attended a Baylor University career fair this semester as companies resumed in-person job recruiting.

Photo: Baylor Photography

With employers looking to “hire at least 30% more new graduates this year than they did last year,” according to the National Association of Colleges and Employers, combined with a widespread desire among employers to get staff back into the office, companies are upping their benefits and office culture to attract new talent. CNBC has also reported that “many [workers] have left their jobs for other opportunities amid the high demand for labor and for a big bump in pay.” Today’s job market is a worker’s market, and businesses need to stand out if they want to bring on the best and brightest.

“​​Consumer opinion of cold brew coffee in the United States in 2020, by age”

“​​Consumer opinion of cold brew coffee in the United States in 2020, by age”

Photo: Statista

Thankfully, Commonwealth Joe has got you covered! Nitro Cold Brew and Commonwealth Joe’s other craft beverages can upgrade your office amenities to ensure you are grabbing the attention of new talent. According to a recent report by Statista, “Cold brew coffee holds greater appeal [among] younger consumers in the [U.S.]. In 2020, almost half of respondents aged [18 to 24] rated the beverage as either excellent or very good.” In other words, new college graduates and young professionals alike are sure to love CWJ’s award winning Nitro Cold Brew! Commonwealth Joe offers an affordable, convenient, and delicious solution to your job benefit needs.

Commonwealth Joe Nitro Cold Brew

Photo: Commonwealth Joe

Looking to attract new staff or retain talented individuals? Send us an email ( or give us a call (855 BREWJOE)! We’d be happy to tell you more about what CWJ can do for you!

By: Christian Hall

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